Emlak24 Comprehensive Real Estate Agent (Commercial) Partnership Agreement
Last updated: 29 September 2026
1. Purpose of the Agreement and B2B Nature
This Agreement is a commercial partnership (B2B) entered into between Emlak24, headquartered in Cologne (hereinafter "Platform" or "Provider"), and a licensed real estate office/advisor operating under local law (MYK certificate, §34c GewO, etc.) (hereinafter "Agent"). The standards of the German Commercial Code (HGB) apply.
2. Service (SaaS) and Lead Routing Hierarchy
Emlak24 provides the Agent with a cloud-based CRM panel and an AI-supported investor (lead) matching system. Lead hierarchy is determined by the subscription model selected by the Agent:
- Intro (€100/year): 10 listing limit, 3rd-priority lead routing.
- Standard (€1,000/year): 50 listing limit, 5 boosts per month, 2nd-priority lead routing.
- Premium (€3,000/year): Unlimited listings, advanced conversion (funnel) analytics, 1st-priority (hottest) lead routing.
3. Operational Standards (SLA) and CRM Usage Rules
The Agent undertakes to manage international or local customer requests routed to it according to the following rules:
3.1. 15-minute rule (SLA): First response (call/message) to "Hot Lead" notifications in the system (from call center or AI) must be made within 15 minutes at the latest. Agents whose SLA rate falls below 80% will have their lead priority automatically reduced by the system.
3.2. Accurate data requirement: Block, parcel, and m² data in listings uploaded to the system must be 100% accurate. Entering fake location/price to manipulate the Endeksa algorithm (fake listing) is grounds for immediate termination of the Agreement.
3.3. CRM transparency: The Agent must record meeting notes, sales process, and outcome with the customer in the Emlak24 CRM panel in real time.
4. Non-Circumvention
The Agent may not conduct any hidden or direct property sale or rental with any investor or related party routed via the Emlak24 CRM panel or call center, bypassing Emlak24. In case of breach of this non-circumvention rule, the Agent agrees to pay Emlak24 a contractual penalty on first demand in cash equal to 5% of the transaction value that harmed the platform (minimum €5,000).
5. Data Processing Sub-Agreement (DPA – GDPR Article 28)
This section constitutes a Data Processing Agreement (DPA) under GDPR/DSGVO.
5.1. Role allocation: Emlak24 is the "Data Controller"; the Agent is the "Data Processor".
5.2. Limit on data use: The Agent may use customer data transferred by Emlak24 ONLY to perform the relevant property transaction. This data may not be included in the Agent's own bulk SMS/email campaigns or transferred to third-party offices.
5.3. Audit rights: Emlak24 has the right to audit whether the Agent complies with DSGVO standards (including via independent auditors if necessary). The Agent must immediately destroy local data of customers whose transactions are completed or who withdraw consent.
6. Indemnification and Limitation of Liability
The Agent is obliged to indemnify Emlak24 for all legal claims, administrative fines, and costs arising from incorrect listings uploaded by the Agent, false promises of guaranteed returns to customers, or data breaches. Emlak24's liability to the Agent due to system downtime is limited to the annual subscription fee paid by the Agent.
7. Final Provisions and Jurisdiction
The parties agree that if one provision of the Agreement is invalidated, the others remain valid (severability). Unresolved disputes are governed by German law; exclusive jurisdiction lies with the commercial courts of Cologne, Germany.