Emlak24 Comprehensive Sales Partner (Affiliate & Partner) Agreement
Last updated: 29 September 2026
1. Nature of the Agreement and Independence (Independent Contractor)
This agreement is entered into between Emlak24 ("Platform") and the natural or legal person ("Sales Partner" / "Affiliate") who directs traffic or warm leads to the Platform using a digital or physical network. The Sales Partner is not an employee, legal representative, agent, or branch of Emlak24. The relationship is based entirely on the principle of an independent contractor.
Who may participate? All organizations and individuals except real estate offices (travel agencies, law firms, insurers, digital publishers, etc.).
2. Affiliate Models and Commission Eligibility
Emlak24 offers the Sales Partner three models:
- Passive (referral) routing: The Sales Partner registers warm lead data obtained with explicit consent in the Emlak24 pool. When the customer's transaction is completed, commission is paid (automatically from the pool).
- Active affiliate (link routing): Traffic is directed via special tracking links provided by the Platform (cookie lifetime: 90 days) on social networks and in paid ads (PPC). When referred traffic completes a purchase, a higher affiliate commission is paid.
- Corporate franchise location: The right to operate a physical "Emlak24 Showroom" or "Contact Point" with regional protection (physical signage, standard concept).
Commission accrual (no double entry): To earn commission, the referred customer must have had no activity in the Emlak24 database in the last 6 months (double-entry rule), and sale/rental proceeds must have been collected in full by Emlak24.
3. Marketing Standards (UWG) and Anti-Spam Policy
Strict compliance with international advertising rules and the German Act Against Unfair Competition (UWG) is mandatory.
3.1. Transparent disclosure: The Sales Partner must disclose to users that special affiliate links reflect a commercial relationship with Emlak24 (using labels such as "Sponsored", "Ad", or "Affiliate link" in line with FTC and EU guidelines).
3.2. Spam prohibition: Cold email, WhatsApp messages, or unsolicited SMS (spam) to email lists without consent (double opt-in) is strictly prohibited. In case of violation, all pending commissions of the Sales Partner are frozen and cancelled immediately.
3.3. Brand violations: The Sales Partner may not run brand (brand bidding) ads using the term "Emlak24" on Google/Meta or other search engines in competition with Emlak24's own official campaigns. On social media, they may not present themselves directly as "Emlak24 Manager/Branch" (for non-franchise partners).
4. Data Privacy (GDPR / DSGVO) Responsibilities
The Sales Partner undertakes that customer data entered manually into the system (name, budget, phone) was obtained with explicit consent. If data is entered from stolen databases, the Sales Partner is obliged to indemnify Emlak24 for international fines (BaFin, data protection authorities, etc.).
5. Taxes and Financial Obligations
Commission amounts paid may accrue gross or net as required by applicable law. The Sales Partner may not hold Emlak24 liable for income tax, VAT, withholding, or other fiscal obligations in their country of residence. Corporate entities must issue invoices; individuals must accept expense receipts / freelance invoices via the platform's local partners.
6. Cancellation, Termination, and Non-Assignability
Emlak24 may terminate the Sales Partner's account unilaterally and without compensation if there is suspicion of click fraud, harm to brand reputation, or illegal activity. The Sales Partner may not assign rights arising from this agreement to any third party (assignment).
7. Applicable Law and Jurisdiction
Disputes shall be governed by German law; the courts of Cologne, Germany (Amtsgericht Köln / Landgericht Köln) have full jurisdiction.